ALEX LEE

CONTACT

LINKEDIN

Pixi Beauty

Design, Art Direction
2025

Pixi Beauty, a long-standing beauty brand since 1999, was in search of a newly refined digital creative system. The digital refresh involved exploring, elevating, optimizing, and templatizing 360° digital campaigns (paid media, email, web, social, and performance channels) into a cohesive creative direction with scalable, high-performing brand assets. What evolved from this was a new digital identity through color, typography, cohesive photo/video direction, an email template system, social templates, ad layouts, cohesive photo and video direction, and digital-first creative that aligns with broader brand campaign storytelling.

SS26 Product Launch Videos

Emails - Before

Emails - After

Paid Ads - Before

Paid Ads - After

Photo Retouching - Before & After

HOMECONTACT
LINKEDIN

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Hi! I’m Alex, a Los Angeles–based graphic designer refining ideas and execution into something magical. With roots in graphic design and marketing, I have transformed big-picture brand strategy and storytelling into creative experiences that resonate with audiences and generate high performance.
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When Alex I’m not click clacking away designing, you will probably find me watching the newest debuted K-pop video, at the gym lifting weights, or drawing doodles for fun ☺︎

Currently Listening To: Catch Catch by Yena ♬