True Religion x Blu Boy

Site, Digital
2024



Art Direction: Shai Kim
Graphic Design: Alex Lee
3D Logo: Ginevra Grigolo



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Alex Lee is a Los Angeles–based designer and illustrator who loves mixing beauty, fashion, and design into something magical. With roots in graphic design and marketing, Alex transforms big-picture brand strategy into digital experiences that genuinely resonate with audiences.



Alex has dreamed up creative for brands like True Religion and Pixi Beauty—always with an eye on storytelling, design innovation, and what’s culturally buzzing. Whether it’s a brand refresh or a full-blown campaign, Alex brings a playful lens to shaping how fashion and beauty are presented in the world.